Casa ARCO: A Virtual House Tour

ARCO is a leading, family-owned Spanish company specialized in the design and manufacture of regulation and control systems for professional water, gas and heating installations. At the forefront of the industry for 50 years, it is known internationally for its ground-breaking innovations in valve making, creating solutions that improve overall performance and structural reliability, even in the most difficult conditions. Operating from its headquarters in Valencia, the company currently employs over 400 people and is present in more than 80 countries around the world.

Always looking to find innovative ways to promote its brand and drive sales, in 2023 ARCO partnered with Ulled to develop a new form of product presentation: a virtual house tour where users can explore the highlights of the ARCO Valves catalog.

Modeled after a real home, ARCO House (Casa ARCO) is a simulated house that offers an immersive environment. With a sleek, contemporary look and a premium feel, the house embodies the ethos of ARCO, and shows just how much ARCO products are everywhere you look (gas, heating, water, systems).

Navigating through the house, customers can obtain detailed information on each ARCO product, which they will find seamlessly blended with each room/section: kitchen, living room, bathroom, garden, pool, garage, etc. To learn more, all they need to do is simply click on the ‘I’ button which stands very visibly next to the product – a page will then pop up and show a description, a link to the product page on the ARCO website and an icon to a PDF with the full product specs.

With ARCO House, the ARCO catalog is at the user’s fingertips in a very practical way, with the added benefits of accessibility, comfort, immersive interaction and time saving. ARCO House also gives customers the opportunity to learn about products in depth, which facilitates informed decision making and, ultimately, reduced return rates and increased sales.