Say YES! to Adventure

Pellston Regional Airport is located in beautiful northern Michigan. This digital marketing campaign focused on encouraging inbound traffic into the area. Using beautiful imagery, we hoped to inspire people to want to visit, get away from everyday life to explore the great outdoors and enjoy a one-of-a-kind experience. Along with selling the destination, PLN positioned itself as the most convenient access to everything the area has to offer. This campaign also included a custom-designed campaign landing page to message match the imagery and copy from the ads, provide additional relevant information and encourage flight bookings.