2017
#JegErDansk
Entrant
Gorilla Media
Category
Video / Online Video - Politics
Client's Name
Gorilla Media
Country / Region
Denmark
We wanted to create a viral video that would showcase the damage that is caused by the hateful rhetoric towards minorities and to create a debate around the questions "What is Danish?". Results: 20 million+ views, reach 200 million+, viral in 8 countries, 100+ articles in, Major MSM coverage and we actually changed laws in Denmark to be more fair towards minorities.
Credits
Entrant
3 Owl Media
Website - Restaurant
Country / Region
United States
Entrant
LBEST
Video / Online Video - Viral
Country / Region
South Korea
Entrant
Multipleoutlet Productions
Video / Online Video - Non-Profit
Country / Region
United States
Entrant
BluBlu Studios
Video / Online Video - Animation
Country / Region
Poland