2017
LG V30 X Twice Knock-Knock Vertical M/V
Entrant
LBEST
Category
Video / Online Video - Viral
Client's Name
LG Electronics
Country / Region
South Korea
This is an online ad of V30 produced in a "smartphone-friendly" 18:9 vertical video and M/V format.
By using a hit song of the Korean idol group TWICE, and introducing V30's USPs delivered by the actual product UI, the viewers were able to feel interaction with the product.
As a result, the video gained over 10M views on Youtube within one month after release.
Credits
Entrant
Elkins Design
Website - Self Promotion
Country / Region
United States
Entrant
Foster Fuels
Video / Online Video - Advertisement (New)
Country / Region
United States
Entrant
Silver Agency
Website - Energy
Country / Region
United Kingdom
Entrant
American Family Mutual Insurance Company, S.I.
Website - User Experience
Country / Region
United States