Technique Inc. Website Redesign

With major customers like SpaceX and NASCAR, Technique has proven itself as a trusted supplier of mission-critical parts and assemblies, but was lacking a website that conveyed the main tenets of their success: industry-leading speed, complexity, and technical expertise. Their website was outdated, difficult to navigate, and didn’t accurately communicate the company’s strengths, core offerings, and differentiators. The goal of our redesign was to better tell Technique’s story through the site experience, drawing a clear connection between the company’s industry-leading capabilities to the common challenges faced by project engineers and buyers. The site needed to be a cleaner, more modern, and more user-friendly experience to help customers quickly find what they need while reflecting the sophistication and precision of the products they manufacture for some of the world’s most demanding industries. The site design includes a reorganization of the navigation, providing multiple paths to view Technique’s manufacturing solutions (by industry, by capability, and by program). It was a priority to improve how the site communicates Technique’s many capabilities and differentiating qualifications to foster trust, build confidence, and drive conversions. Our design includes: An updated brand visual system, including logo, color palette, iconography, and fonts A modernized layout that connects Technique’s capabilities to exacting customer requirements Custom photography and videography for a more eye-catching experience Updated copy throughout the site was informed through stakeholder interviews and industry and competitive research, and infused details about Technique’s founder (a former IndyCar driver) to make the company feel more approachable while validating its value. Each page contains relevant company statistics and customer quotes that add credibility and help reinforce its claims of industry-leading speed, complexity, and technical expertise. Now, the site better communicates Technique’s unique position in the manufacturing space, and effectively pulls visitors through the site to take action using updated CTAs, contact forms, a chat bot, and the request-a-quote page.