EHL Experiences

EHL Experiences makes people happy through extraordinary moments. Core values of happiness, honesty and humanity manifest across iconic venues including FIRE Steakhouse, SOLE Seafood and SAINT Studios. As Dublin’s premier memory makers, EHL bridges tradition and innovation, using digital platforms to drive reservations and social media to build community. This integrated approach positions the group as a premium hospitality leader, transforming daily life into exceptional B2B and B2C experiences through attentive detail and a playfully professional brand personality.

For over 20 years, the group has maintained consistency while adapting to an evolving market. A 2024 repositioning modernised typography and visual identity across all sub-brands without compromising their core heritage or the distinctive character of individual properties. EHL successfully adapted to post-pandemic dynamics by prioritising wellness through SAINT Studios and local sustainability across its dining portfolio. The brand remains authentic while expanding to over 50 properties, proving that strong foundational values and responsive execution allow consistency and high-scale growth to coexist.

Brand excellence delivers measurable commercial impact. SAINT generated 128,810 sessions with a 35.7% conversion rate, while SOLE achieved 89% organic traffic growth and a sixth consecutive World Luxury Restaurant Award. FIRE delivered a 94% increase in organic search and 163% growth in gift card sales. These platforms outperform benchmarks with load speeds as fast as 1.4 seconds. Employee brand strength is equally robust, attracting a team of 29 nationalities and achieving Great Place to Work certification, proving that brand investment translates directly into sustained commercial success and internal loyalty.

EHL resonates culturally by championing Dublin’s identity while embracing modern diversity. A multicultural team creates genuine inclusive hospitality, telling local stories through cuisine while honouring global traditions. Accessibility is central: SOLE serves tourists and locals equally, while SAINT Studios provides premium fitness beyond exclusive stereotypes. By showcasing diverse representations across age and background, EHL positions itself as an inclusive creator. This "make people happy" ethos transcends demographics, creating universal appeal while respecting individual needs across all venues and reinforcing EHL's position as Ireland's premium hospitality leader.