Vega Awards Gold Winner Winner

2026

PrinceMovers.com

Entrant

TESSA Marketing + Technology

Category

Digital Marketing - Marketing Effectiveness

Client's Name

Prince Movers Inc.

Country / Region

United States

In August 2024, when TESSA Marketing + Technology took over Digital Marketing for Prince Movers Inc in the Northern Virginia / Washington DC area, the company ranked on Google's first page for just 158 keywords. By May 2025, Prince Movers could be found within the top 10 of Google rankings for 1,948 keywords, including 352 in the top 3 and 105 ranking No. 1. TESSA's search engine optimization (SEO) and pay-per-click (PPC) campaigns for Prince Movers continue to be an amazing success. Organic search traffic nearly doubled after the campaign's first month, and leads generated by organic search traffic soared from just 13 in September 2024 to 141 in May 2025. In addition to driving more traffic to PrinceMovers.com, TESSA's PPC campaign dramatically lowered the client's cost-per-click (CPC). From a high of $113 in October 2024, Prince Movers saw its CPC decrease to $31 by May 2025 and maintain that downward trend. That means Prince Movers was seeing more leads, getting more conversions, and enjoying a higher return on its Digital Marketing investment with TESSA. Website traffic and online leads also saw substantial jumps thanks to TESSA's Digital Marketing. Traffic from all channels was boosted from 550 sessions in August 2024 to 6,444 sessions in May 2025, while leads from all channels ascended from just 95 in September 2024 to a peak of 744 in May 2025. Prince Movers has experienced remarkable growth since TESSA Marketing + Technology began our customized multi-faceted Digital Marketing services. The 12-year-old moving company continues to bolster its moving truck fleet, its workforce, and its customer base within the geographic service area targetted by TESSA's SEO and PPC campaigns.

Credits

President, TESSA Marketing + Technology
Kevin Callen
Executive Vice President, TESSA Marketing + Technology
Matt Callen
2026
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