Metra Rail - Website Redesign & E-Commerce Platform

Clarity was selected to redesign Metra’s main site, Metrarail.com, using Drupal as the site CMS. Our firm co-developed the site with Metra staff to ensure full and ongoing knowledge transfer. Website administrators have a range of tools that allow them to add and update content directly to the website when needed. We helped Metra take advantage of the re-platforming to introduce other improvements as well. The website is responsively designed using industry-standard frameworks so that users on different device screen sizes – both now and in the future – will be able to functionally interact with the website. User flows have been improved for both one-time and repeat website visitors so that information is available when and where users intuitively expect it. This includes anonymous visitors searching for a nearby station, MyMetra users who want to save favorite routes, and vendors who need to register and access the latest purchasing and procurement information. The e-commerce portion of the site is a .NET application built with many of the same improvements mentioned above: reduced risk, higher performance, long-term scalability, and an improved user experience. It is hosted on Amazon Web Services with multiple environments, and it follows the design cues of Metrarail.com so that the website user has a seamless experience. Additionally, the new e-commerce site reduces the complexity and number of application touch points, while at the same time providing an enhanced customer service interface for Metra staff. Note that because of revenue shifts, this portion of the site was decommissioned as of September 1, 2018. An interim upgrade on Drupal 9 included a significant redesign, focused on mobile-first usage and accessibility compliance. The Drupal.org case study can be reviewed here: https://www.drupal.org/case-study/metra-website