AITO's Marketing Campaigns for the 2025 Spring Festival Gala

The marketing campaign centers around a 94-second performance short film, with "Technology Empowering Culture and Art" as its core theme. The film employs various cinematic camera techniques such as tracking shots, encircling movements, crane shots, and rotations to showcase the intelligent headlights and precise control algorithms of the AITO M9, highlighting the technological prowess and innovative capabilities of China's high-end new energy vehicle manufacturing.

From individual perspectives to group scenes and then to national cultural symbols, the film blends the festive atmosphere of the Lunar New Year with a sense of technological sophistication, deepening the connection between the brand and patriotic sentiment. It achieves a perfect harmony between product highlights and emotional resonance.

In the short film, 780 AITO M9 vehicles, through intelligent programming and highly synchronized vehicle coordination technology, use their headlights to form over 100 large-scale dynamic patterns, including words such as "good fortune," "Chongqing," and "Intelligent Manufacturing from China," as well as traditional knot designs. The performance features a collaboration between AITO M9, the Chinese National Rhythmic Gymnastics Team, and the Chinese idol group Teens in Times. The light show precisely synchronizes with the gymnasts' movements and the rhythm of the music and dance, presenting a cross-disciplinary performance that merges technology and humanistic artistry.

Through this event, the AITO brand successfully established a deep association with the Spring Festival Gala, a nationally televised variety show, further strengthening its connection with national confidence and pride. For global audiences, particularly the Chinese diaspora, the enhanced brand influence and image hold immeasurable value.