Kiss 92 FM - The BIG Show

The Big Show with Glenn & Angel is one of Singapore's most iconic radio programs, celebrated for its high energy, witty banter, and strong connection with listeners. Our challenge was to capture that intangible spirit of live radio and translate it into a brand video that could resonate in today's highly visual, digital-first landscape. The goal was simple yet ambitious, to create a piece of content that would not only promote the show but also reintroduce it to a new generation of audiences who consume media differently. Traditional radio promotions rely heavily on voice and sound, but for this project, we asked ourselves: How do you visualise sound? Our creative solution was to build a vibrant brand video that distilled the chemistry between Glenn and Angel into a bold, visual experience. We built the video around a cute K-drama. What made it unique was the role of Glenn and Angel, who became the storytellers. Their voices guided the narrative, almost like playful directors of the romance. The video served as the centrepiece of the campaign, deployed across digital and social platforms. It stood out not just as a promotional tool but as a reimagining of how radio can evolve in the digital age. Audience engagement was strong, with positive responses from both listeners and stakeholders. With this visually driven narrative, the Big Show with Glenn & Angel brand video demonstrates the power of creative storytelling to amplify identity, energise audiences, and prove that radio can still make noise in a world dominated by screens.