Revolutionizing Protein: The Launch of Nurri at Costco

Revolutionizing Protein: The Launch of Nurri at Costco

Agency: QNY Creative

Client: Nurri

The launch of Nurri Protein Shake leveraged a bold social media campaign to introduce the brand into the competitive protein shake market as a Costco-exclusive product. Targeting busy families and health-conscious individuals, the campaign used influencer partnerships and engaging social media content to build excitement, drive trial, and foster community engagement.

Through strategic use of Instagram and TikTok, the campaign amplified awareness and exceeded sales benchmarks, securing Nurri’s position on Costco shelves. By combining innovative storytelling and user-generated content, Nurri’s launch set a new standard for audience-first marketing.