T-Mobile | Google Pixel 8 Fall Launch

To promote the fall launch of the Google Pixel 8 and Pixel 8 Pro, we sought to increase market share for Android at T-Mobile and incentivize prospects to switch to T-Mobile.

So, what better way to convince tech-savvy, Android enthusiasts than with great offers on phones with unparalleled AI tech? With this early-adopter audience, our email creative needed to be bold, dynamic, and attention-grabbing, so we created an email campaign based on a clear data-proven hierarchy from previous successful launch campaigns.

We prominently showcased the unique device features, as well as the compelling offers and T-Mobile brand value story. Our strategy paid off with amazing results. The campaign’s open rate was much higher than other in-market T-Mobile prospect campaigns.