Vega Awards Gold Winner Winner

2025

Podcast Mentalidad GEN

Entrant Company

WORLD MINED S.A.C

Category

Podcast (Campaign) - New Category: Multi-level Marketing

Client's Name

MINED

Country / Region

Peru

In just two years, MINED World has revolutionized entrepreneurship education in Latin America through Mixlr, the most widely used live streaming platform in the region for business training.

With more than 2,500 daily listeners, MINED has consolidated its leadership in business training, offering live conferences, on the Mentalidad GEN podcast, about leadership, mindset, and personal and professional growth strategies. Its impact has been unmatched, reaching 14.7K subscribers and occupying the top spots in Mixlr's rankings, far surpassing any other company in the sector.

The pillar of this success is its cutting-edge educational system, designed for the growth of its ambassadors. Thanks to an organized structure of sessions led by entrepreneurs who earn from 30K per month, MINED guarantees high-level content, providing its community with effective tools for their development. Additionally, every Saturday, entrepreneurs with more than six-figure earnings have the opportunity to lead, promoting a culture of continued growth and leadership.

This model has generated an unprecedented impact. In the last three months, more than 50 ambassadors have reached ranks above GEN 10K, evidencing the effectiveness of the training provided in GEN Mindset.

The most recent event, held in the Bahamas by Team GEN, broke records with more than 3,600 live listeners, demonstrating the magnitude of the MINED community and its ability to attract massive audiences.

In addition, the MINED World podcast has reached a total of 84,871.6 hours of playback, reflecting the audience's commitment to the valuable content offered.

More than a podcast, GEN Mindset is the center of an innovative strategy that has positioned MINED World as the number one reference in business education in LATAM. With each session, the company not only transforms lives, but also redefines the future of digital entrepreneurship.

MINED's success on Mixlr is just the beginning of a new era of business training, driven by the excellence, innovation, and leadership of its community.

Credits

CEO
Daniel Cueva
Marketing Manager
Andrea Cueva
Directive Creator
Tian Olaza
Marketing Director
Dalia Segura
Directive Creator
Emmanuel Dellan
Event Director
Jonathan Bueno
Head of Design
Brandon Ramírez
Marketing Analyst
Alexandra Bermúdez
Marketing Analyst
Hipólito Velasques
Marketing Intern
Maria Lucia Rios
Video Editor
Diego Robilliard
Designer
Diego Galán
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