BIC Shavers Philippines: Go BIC or Go Home Campaign

How do you turn a campaign into a movement? How do you motivate an entire country to take on a challenge? BIC Shavers Philippines sounded the call to build an engaged community and boost interactions with a bold dare to all Filipinos: Go BIC or Go Home.

For this great brand adventure, Space Sheep Media Lab Inc. developed a four-part engagement campaign, leveraging excitement, competition, and user-generated content (UGC) to drive brand awareness. “Go BIC or Go Home” harnessed the Filipinos’ love for a fun challenge,

BIC made it simple but rewarding: from simple tasks like following the page to more challenging and entertaining dares like creating TikTok dance videos on the spot!

The BIG results? A 12.6M reach, 9.2K link clicks, 2,795 engagements, and 50.9K visits from June to October 2024—a 29% increase in reach and 92% surge in link clicks from the first half of the year.