Belonging Campaign Design & Development

There is immense power in belonging. The California Endowment has been hard at work building up people power and pursuing social justice and health equity for all Californians.

Their 'Belonging Campaign' in particular focuses on the shift that's needed towards a more inclusive culture in order to build a healthier and more just world. The campaign itself serves as a way to remind us of our shared humanity, and our agency was tasked with bringing the campaign to life on their website.

We paired movement, color, and interaction throughout this focused section on their site to draw visitors in and drive engagement by reading impactful stories of other Californians. Through the powerful use of storytelling and graphics, we weave the vision of what a more equitable and just California could look like, one where everyone belongs. A story capture form encourages visitors to tell their own story of belonging, to further connect and inspire others towards this vision.