Vega Awards Gold Winner Winner

2023

Side Hustle Brews & Spirits Website

Entrant Company

High-Proof Creative

Category

Website & Mobile Sites - Best Art Direction

Client's Name

Side Hustle Brews & Spirits

Country / Region

United States

Side Hustle Brews & Spirits is a UAE-based company that has worked hard in the past few years to liven up the beverage options available in Dubai and surrounding areas. First, they brought craft beer, and now they have branched into craft spirits.

Their brand is playful, approachable, and innovative; we kept those values in mind as we redesigned their website in 2022, leaning heavily on our ability to create animated GIFs from the illustrations featured on Side Hustle's can art.

We used Squarespace as a base to allow for easy updating on the client's side, but we added custom HTML, CSS and JS to create a more customized website experience.

Credits

Creative Director/High-Proof Creative
Karen Locke
Designer & Developer/High-Proof Creative
Ashley Jhaveri
2023
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