2023
Nature's Calling
Entrant Company
Backstory Creative
Category
Video / Online Video (Campaign) - Travel / Tourism
Client's Name
Yosemite Mariposa County Tourism Bureau
Country / Region
United States
The goal of this video was to get people excited about making a trip to Mariposa County. During this time the weather in Yosemite and Mariposa made it challenging to get new assets. We didn't want to make this video all footage from our broll library, so we decided to create a concept that builds to the broll montage. Something that builds some excitement and grabs the viewer's attention. So we incorporated annoying notifications that are interrupted by nature's calling to go explore.
Credits
Entrant Company
Mixanthropy
Digital Illustration (Single) - Animation / Visual Graphics
Country / Region
United States
Entrant Company
Simon Puschmann
Digital Marketing (Campaign) - Display Advertising
Country / Region
United States
Entrant Company
80's Creative
Video / Online Video (Campaign) - Best Audio / Sound Design
Country / Region
Saudi Arabia
Entrant Company
Organic
Website & Mobile Sites - Best Art Direction
Country / Region
United States