LEGO Star Wars: The Skywalker Saga

Mod Op journeyed to a galaxy far, far away as we produced the global campaign for WBIE’s fastest selling LEGO game to date—LEGO Star Wars: The Skywalker Saga. The campaign included creative strategy, game trailers, TV spots, social/content strategy and asset production, digital activations, display units and OOH assets. The campaign drove awareness, fostered engagement, and spurred sales that shattered expectations, becoming the biggest launch of any LEGO Game ever, selling 3.2M copies in the first two weeks, and ranked #1 in global sales for April 2022.