2022
SM Supermalls: SM ChristmaSaya Village
Entrant
SVEN
Category
Digital Marketing (Campaign) - Marketing Effectiveness
Client's Name
SM Supermalls
Country / Region
Philippines
About The Entry
The most popular holiday in the Philippines has been put on lock down since 2020. But this 2021, SM Supermalls sought to give the Filipinos their Christmas spirit back with the SM ChristmaSaya Village, the country’s first ever rewards metaverse experience that brought the magical holiday experience straight to Filipino households.
Credits
Entrant
Gravity Global
Video / Online Video (Single) - Best Animation / Special Effects
Country / Region
United Kingdom
Entrant
Proscalar, LLC
Digital Marketing (Campaign) - Best Visual Effects & Motion Graphics
Country / Region
United States
Entrant
Prand
Video / Online Video (Single) - Animation
Country / Region
Georgia
Entrant
Meerkat Marketing
Website & Mobile Sites - Interior / Home Décor
Country / Region
Canada