Lori Beds

Homestead Brands is a family-owned and operated business on a mission to help people get more value from their homes with simple, ready-to-install Murphy beds. Urban Folk partnered with Homestead to redesign their current Shopify ecommerce store for the Lori Beds brand. The goal was to both incorporate the newly redesigned brand into the online product, but also incorporate best-in-class ecommerce practices in order to increase conversion. The result is a high-performing transactional website that better represents the upscale Murphy Bed brand.