2022

The Next Classic Guide

Entrant Company

nss factory

Website & Mobile Sites - Lifestyle

Client's Name

Baracuta x Jaguar

Country / Region

Italy

"The Next Classic Guide" is a project created by Jaguar and Baracuta with the aim of trying to define what tomorrow we will define as "a classic". Through the creation of a customized Jaguar E-PACE starting from the iconic G9 Harrington Jacket and a limited edition G9, the two brands set off on a transnational journey in search of places, styles, trends, and characters that rework in a modern and current all that Jaguar and Baracuta have represented for global culture.