Vega Awards Centauri Winner Winner

2022

Myrtle Beach International Airport ‘Get Back to Life’

Entrant

LHWH Advertising & PR

Category

Digital Marketing (Campaign) - Banner Campaign

Client's Name

Myrtle Beach International Airport

Country / Region

United States

Gallery

About The Entry

The public had just spent a long fall & winter being couped up in their homes in order to stay safe during the peak of the pandemic. Many were stir-crazy… desperate to get out of the house and enjoy ‘life outside’. With the pandemic under control and Spring just around the corner –we ran a digital campaign to remind them that it was the perfect time to ‘Get Back to Life’.

For Myrtle Beach International Airport’s outbound travelers, we spotlighted some of the many exciting non-stop destinations that they have to offer. Each ad featured a call-to-action with the words ‘LET’S GO’ – prompting viewers to begin their journey with one simple click that took someone to the Myrtle Beach International Airport website, where one could browse all of the getaway destinations to choose from.

Credits

Art & Creative Director
Steve Ellwood
Brand Architet
George DuRant
Digital Services
Tracey Geary
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