The Juggernaut Man

Bogle Vineyards, a top ten wine company, known for harnessing nature's power to produce robust and compelling wines, introduced their Juggernaut brand just over two years ago. This year, they teamed up with Affinity Creative Group to explore the persona and lifestyle of the "Juggernaut Man." Much like the wine, the Juggernaut Man is a compelling character, daring and unafraid––forged in part by tireless work and timeliness tradition, and another by untethered exploration and innovation. Through cinematic storytelling and the development of a cross-platform content library, Affinity Creative helped Bogle Vineyards bring this bold character to life across their media outlets, increasing consumer engagement and brand enrichment.