Vega Awards Centauri Winner Winner

2021

• Generation Anthropocene

Entrant Company

SHOOT YOU LTD

Category

Video / Online Video (Single) - Informational

Client's Name

• United Nations Development Programme (UNDP)

Country / Region

United Kingdom

The United Nations Development Programme defines ‘Anthropocene’ as the ‘age of humans’: a new geological era in which people are a dominant force shaping the future of our planet.

This video combines footage from around the world, to highlight the devasting impact humanity has brought to Earth – climate change, disease, mass extinctions and growing social inequalities. But the voice over-led story offers hope. We still have a once-in-a-generation opportunity to choose to live in balance with our planet, working with rather than against nature.

The video crescendos with a powerful message that it is our responsibility – as first generation Anthropocenes - to restore, rethink and transform how people and planet can thrive together.

Credits

Co - Producer
Quint Boa
Co-Producer
Andrew Hein
2021
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