Vega Awards Arcturus Winner Winner

2020

Miranda

Entrant

Miami Ad School

Category

Mobile Apps / Sites - Public Service & Activism

Client's Name

+Peace / PartnersGlobal

Country / Region

Canada

Entry Level

Student

About The Entry

Miranda is mobile app campaign that "aims to provide access to justice for all and build effective, accountable, and inclusive institutions at all levels", as outlined by Goal #16 of the Global Sustainable Development Goals

Miranda fulfills this by responding to popular police phrases with automatic audio recording, using the concept of "wake words" popularized by Siri, Alexa, etc. This builds accountability in interactions between law enforcement and vulnerable youth in urban societies.

Additionally, Miranda acts as a voice-activated legal database so these same communities who usually can’t afford legal aid, are given equal access to legal literacy.

Featured Media

Credits

Art Director
David Lopez
Copywriter
Tyler J. Edwards
2020
Websites
ArtVersion | Vega Website Awards 2020 Winner
MediaBlink

Entrant

ArtVersion

Websites - New Category (Website)

Country / Region

United States

2020
Social Content & Marketing
LUP Jakarta | Vega Website Awards 2020 Winner

Entrant

LUP Jakarta

Social Content & Marketing - Health & Fitness

Country / Region

Indonesia

2020
Websites
CraneMorley Inc. | Vega Website Awards 2020 Winner

Entrant

CraneMorley Inc.

Websites - Microsite

Country / Region

United States

2020
Websites
Rabbit Studio Limited | Vega Website Awards 2020 Winner
New World Facilities Management Company Limited

Entrant

Rabbit Studio Limited

Websites - User Experience

Country / Region

Hong Kong SAR