BHHS California Reach 1.4M with Influencer Marketing

Challenges

SEEKING STRONGER DIGITAL TACTICS TO BREAK THROUGH NOISE IN A HYPER- COMPETITIVE SECTOR

Solution

INFLUENCER CAMPAIGNS AND DYNAMIC FACEBOOK ADVERTISING THAT STEPPED OUT OF DIGITAL STATUS QUO

Results

4.1M PEOPLE REACHED AND A REFRESHED BRAND POSITION AS A TRUSTED THOUGHT LEADER IN REAL ESTATE

Thanks to its partnership with Power Digital, BHHS California has adopted innovative digital tactics that have been wildly successful.

Its social influencer programs have reached 4.1m people via Instagram posts. And these have received more than 147,000 engagements, which shows the brand is really cutting through the noise.

When the campaigns are run, traffic generated from Instagram Stories alone is consistently BHHS California’s number 2 or 3 referral source. Previously, the channel wasn’t generating any traffic at all.

The influencer campaigns have brought fantastic results for BHHS California’s agents too. Those involved in the partnerships have sold homes as a direct result, gained increased exposure and multiple leads. It’s also created a buzz around the brand that’s a rarity in real estate.