Vega Awards Silver Winner Winner

2024

Black White Bear

Entrant Company

BugOnDesk

Category

Games (Campaign) - Meaningful Play

Client's Name

Country / Region

United States

Game Synopsis/Summary

Black White Bear is an interactive narrative puzzle game where you play as a panda orphan who was born in a world inhabited solely by single-fur-color bears. The game traces the panda's journey through various stages of life, encompassing experiences of discrimination and bullying during childhood, a crisis of self-identity in teens, the pressures of loneliness in young adulthood, and the courageous quest to find others of its kind and build a community in mature years.

Background Story

Set against the backdrop of 19th-century European scientific skepticism about the existence of pandas, the game uses this historical context to explore the social phenomena of mainstream society's outright denial of groups it has not encountered or learned enough, such as the LGBTQ community, ethnic minorities, and other niche groups. Black White Bear aims to tell an inspiring story about the search for self-identity and the power of unity and mutual support among minority groups.

Credits

Game Designer
Yitong Hu
2024
Video / Online Video
WaterWerks Agency | Vega Website Awards 2024 Winner

Entrant Company

WaterWerks Agency

Video / Online Video (Campaign) - Cultural

Country / Region

Canada

2024
Digital Marketing
Zeta Global | Vega Website Awards 2024 Winner

Entrant Company

Zeta Global

Digital Marketing (Campaign) - Travel

Country / Region

United States

2024
Website & Mobile Sites
Modmacro, Inc. | Vega Website Awards 2024 Winner
Smith Farms Custom Furniture

Entrant Company

Modmacro, Inc.

Website & Mobile Sites - Small Business

Country / Region

United States

2024
Digital Marketing
80/20 Digital | Vega Website Awards 2024 Winner

Entrant Company

80/20 Digital

Digital Marketing (Campaign) - Marketing Effectiveness

Country / Region

Australia