2017
LG V30 X Twice Knock-Knock Vertical M/V
Entrant
LBEST
Category
Video / Online Video - Technology (New)
Client's Name
LG Electronics
Country / Region
South Korea
About The Entry
This is an online ad of V30 produced in a ‘smartphone-friendly’ 18:9 vertical video and M/V format.
By using a hit song of Korean idol group TWICE, and introducing V30’s USPs delivered by the actual product UI, the viewers were able to feel interaction with the product.
As a result, the video gained over 10M views on Youtube within one month after release.
Featured Media
Credits
Entrant
Dashe & Thomson, Inc.
Video / Online Video - Training (New)
Country / Region
United States
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Saxo Bank
Video / Online Video - Finance (New)
Country / Region
Denmark
Entrant
Tri-State G&T
Video / Online Video - Web Personality / Host
Country / Region
United States
Entrant
Benchmark Media
Video / Online Video - Directing
Country / Region
Australia