2016
Sheep View
Entrant Company
Sansir and Liquidminds
Category
Digital Marketing - Innovative / Experimental
Client's Name
Visit Faroe Islands and Atlantic Airways
Country / Region
Faroe Islands
Faroe Islands' 'Sheep View' videos boosted tourism!
Tired of waiting for Google to map the archipelago, Faroe Islanders mounted cameras to sheep to create their own version of Google Street View.
The campaign was a hit. With a budget of just $200,000, it generated 2 billion media impressions and an estimated PR value of $50 million.
360 Degree:
http://visitfaroeislands.com/sheepview360/
Credits
Entrant Company
Black Rabbit International
Video / Online Video - Technology / Science
Country / Region
Poland
Entrant Company
FILMUNIQUE Medienproduktion GmbH
Video / Online Video - Miscellaneous
Country / Region
Germany
Entrant Company
Frame.dk
Video / Online Video - Visual Effects / Motion Graphics
Country / Region
Denmark
Entrant Company
Digital Marketing - Branding / CI
Country / Region
United States