2016
Sheep View
Entrant Company
Sansir and Liquidminds
Category
Digital Marketing - Innovative / Experimental
Client's Name
Visit Faroe Islands and Atlantic Airways
Country / Region
Faroe Islands
Faroe Islands' 'Sheep View' videos boosted tourism!
Tired of waiting for Google to map the archipelago, Faroe Islanders mounted cameras to sheep to create their own version of Google Street View.
The campaign was a hit. With a budget of just $200,000, it generated 2 billion media impressions and an estimated PR value of $50 million.
360 Degree:
http://visitfaroeislands.com/sheepview360/
Credits
Entrant Company
Phoenix The Creative Studio
Website - Fashion
Country / Region
Canada
Entrant Company
Red Paper Heart
Digital Marketing - Innovative / Experimental
Country / Region
United States
Entrant Company
DynamiX
Website - Consulting
Country / Region
United States
Entrant Company
Imaginovation
Website - Web Applications / Services
Country / Region
United States