mNEXSPIKE Holographic AR Presentation, feat Dr Gravenenstein

To amplify education and awareness, for mNEXSPIKE, Moderna architected a series of immersive vignettes featuring prominent KOLs to engage and educate healthcare peers about the benefits and efficacy of mNEXSPIKE. The goal was to deploy enterprise-level AR modules pairing heightened interactivity with immersive visualization to deliver these experts' insights in a format the HCP audience had never experienced.

Confideo built and deployed KOL-led augmented reality vignettes using progressive production techniques engineered to capture and hold HCP customers' attention. These initiatives successfully brought recognizable key opinion leaders, compelling 3D clinical animations, and supporting data visualizations into the room with the HCP customers, forging a personal connection that measurably extended engagement.

The vignettes were produced by combining volumetric video capture and animated interactive digital media, deployed at enterprise scale as augmented reality.