Doug Gets LiMu-ified

We decided to help people save time on making the most important decision of the holiday season: their Halloween costume. To bring that savings message to life, we enlisted the help of makeup artist and social influencer Jo Steel to use her magic and turn Doug into his best friend LiMu Emu. We worked with a run and gun production partner to film Jo transforming Doug while Jo herself, filmed in her own distinctive time-lapse style. The wonderful thing about working with artists who also film their own work, is turning on a camera and staying out of their way. The miraculous transformation of Doug into LiMu took roughly 6 hours and utilized zero special effects. This was all craft, all talent, and all skill, brought to life by the hands of an expert. From there, we pieced together a long-form, behind the scenes-style film of the entire process, complete with intermittent commentary from Doug, to go along with the timelapse Jo would post on her feed to 700k followers.