2025
Entrant Company
Category
Client's Name
Country / Region
Get Covered Illinois is the official health insurance marketplace for Illinois residents, designed to make shopping for, comparing, and enrolling in health plans easier and more accessible than ever before. When Illinois transitioned from the federal marketplace (HealthCare.gov) to a state-based marketplace, Maximus led the development of a new, user-friendly website.
Launched ahead of the state’s first open enrollment period for the state-based exchange in November 2025, the new platform provides a seamless, accessible, and engaging experience for individuals and families across Illinois. Residents can explore health coverage options, compare plans, and complete enrollment — all within a single, intuitive digital environment. The site supports digital outreach and omnichannel engagement, ensuring users can access information and assistance via web, mobile, and contact centers.
Built with a focus on user experience, accessibility, and effective content management, the website is designed to make interactions easier and more engaging, helping to promote self-service and support better conversions. Accessibility was a top priority, with enhancements that meet or exceed state and federal standards to support users with disabilities and limited English proficiency. Ongoing analytics track performance, including unique visitor numbers, completion rates, time on site, and accessibility compliance.
By prioritizing intuitive layouts, streamlined navigation, and strong accessibility features, we’ve taken a customer-focused approach that makes the journey to health coverage as seamless as possible.
Entrant Company
The Idea Center
Video / Online Video (Single) - Non-Profit
Country / Region
United States
Entrant Company
Sharon and Guy
Video / Online Video (Single) - New Category
Country / Region
United States
Entrant Company
Vacherin
Website & Mobile Sites (Single) - Best Use of Video / Moving Image
Country / Region
United Kingdom