Vega Awards Gold Winner Winner

2025

The first B2P company - Josera pet food

Entrant Company

Al Dente Entertainment GmbH

Category

Video / Online Video (Single) - Business to Business

Client's Name

Josera Petfood

Country / Region

Germany

To gain new B2B partners and resellers, german pet food manufacturer Josera produced a video.

In the end, the products are not meant for businesses, but for the pets. So the first B2P video was created: Business to pets.

Credits

Director
Peter Schels
Director of Photography
Dietrich Mangold
Producer
Ruben Jäger
Executive Producer
Martin Kirsch
Executive Producer
Stefan Seitz
Editor
Fabian Prager
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