C8 Media Safety: Safeguarding Creator Partnerships with AI

Influencer marketing presents both incredible opportunities and significant risks. While creators bring unmCaptiv8authenticity and credibility, their personal opinions, behaviors, and reputations can shift rapidly, posing challenges for brands seeking safe, values-aligned partnerships. Captiv8’s AI-powered Brand and Media Safety solution addresses this industry-wide challenge by delivering comprehensive, real-time brand protection in influencer marketing. Unlike traditional tools that only scan creators’ social posts for surface-level risks, Captiv8’s system holistically analyzes both a creator’s content and third-party media coverage. Leveraging advanced algorithms, large language models (LLMs), and NLP-powered tools, the platform processes millions of data points to evaluate influencers across eleven IAB standard risk categories, from explicit content and hate speech to sensitive social issues. Each creator receives an intuitive A–F safety score, enabling brands to make confident, data-driven decisions about partnership fit.


This innovation was built with ethical AI principles and open-source models, prioritizing transparency over “black box” systems. Captiv8 incorporated frameworks from IAB and GARM while also engineering customizable sensitivity settings, allowing brands to tailor thresholds based on unique standards. For example, UFC and Mattel may have vastly different tolerance levels, yet both can rely on Media Safety to find the right creators without sacrificing brand safety. The system doesn’t stop at scoring: it provides a transparent record of all articles and content influencing evaluations, proactive alerts for score changes, and a continuous improvement feedback loop that strengthens accuracy. Early testing showed the technology identified risks that 67% of brands struggle to detect, protecting against the 33% loss in consumer purchase consideration that unsafe partnerships can trigger.


By Q1 2025, Captiv8 had generated 1.5M influencer safety profiles (176% of goal), achieved 90% true positive accuracy, reduced false positives to 20%, and reached 100% long-term adoption among alpha users. User engagement rates were the highest ever for a new Captiv8 feature, validating both the urgent market need and the solution’s effectiveness. With this breakthrough, Captiv8 has established a new benchmark for brand and media safety in influencer marketing, empowering brands to confidently unlock the full potential of creator partnerships while ensuring trust, authenticity, transparency, and long-term business impact.