Vega Awards Silver Winner Winner

2025

AI-Powered Campaigns That Turn Creativity into Growth

Entrant

Reach Me Pty Ltd

Category

Digital Marketing (Campaign) - AI-Driven Campaign

Client's Name

Country / Region

Australia

Reach Me is an AI marketing assistant built to make professional digital marketing effortless for small businesses, marketers, and influencers. In one guided platform, it autKitly, 4mationire campaign journey—from idea generation to creation, distribution, compliance, and ROI analysis—replacing scattered tools and manual work with smart, simple workflows. Through its partnership with Kitly, Australia’s largest influencer operations platform, Reach Me draws on one of the country’s most comprehensive influencer datasets. Integrations with Shopify and Google Analytics link campaign performance directly to real business outcomes—actual sales, quality engagement, and brand safety.


Two cutting-edge innovations set Reach Me apart:


1. Interpretive AI Analysis – assessing tone, theme, and brand alignment at scale.


2. ⁠True Value Calculation Tool – moving beyond vanity metrics to measure genuine commercial impact.


Reach Me also detects fraud, flags compliance risks, and standardises campaign reporting, bringing transparency and trust to an industry plagued by inconsistent metrics and hidden practices. By combining cutting-edge AI, ethical safeguards, and accessibility, Reach Me empowers time-poor SMEs and emerging creators to compete with big-budget teams. It levels the playing field—turning marketing from a costly, complex challenge into a clear, data-driven path to growth. Backed by collaborations with Kitly, 4mation, and the Australian AI Institute at UTS, Reach Me is redefining what’s possible in AI-driven digital marketing—making it smarter, fairer, and accessible to all.

Credits

Founder of Reach Me
Siyu WANG
2025
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