Vega Awards Silver Winner Winner

2025

Purrfect: A Platform for Cat-Safe Living and Floral Joy

Entrant Company

QIMU Design

Category

Apps & Softwares (Campaign) - Best User Interface / Experience

Client's Name

Country / Region

United States

Purrfect is a lifestyle platform created for modern cat owners who care deeply about both design and pet wellbeing. As more people embrace cats as part of the family, everyday lifestyle choices such as home décor, floral arrangements, and furniture placement can unintentionally pose risks to their pets. Purrfect was created to resolve this tension between aesthetics and safety, offering a thoughtful, design-led experience that helps cat lovers build beautiful and pet-conscious homes.


At the heart of Purrfect is a personalized cat profile system. Users can log their pet’s health data, upload photos or veterinary reports, and receive tailored care reminders based on their cat’s unique needs. Our AI-powered environment scan allows users to assess their living space by uploading images or videos. The system detects common household hazards such as toxic plants, unstable furniture, or unsafe layouts and then offers visual, actionable suggestions to improve safety and comfort.


One of the most beloved features is our cat-safe floral subscription service. Users can customize bouquets by selecting main flowers, fillers, and color palettes that match their home aesthetic. Each arrangement is curated using only pet-safe blooms and delivered in eco-friendly packaging. The box is designed to be reused as a playful hideout for cats and includes a complimentary bundle of cat grass.


Beyond tools and products, Purrfect nurtures a warm and creative community. Users can post their floral arrangements, share cozy home setups, and connect through stories of life with their cats. This space encourages meaningful sharing while celebrating both visual beauty and emotional care.


Purrfect empowers a new generation of cat lovers to live with intention, balancing safety, creativity, and warmth. It invites users to build homes that not only look beautiful but also support the wellbeing of their feline companions in every detail.

Credits

Senior Product Designer
Shuting Jiang
Senior Product Designer
Tianyue Wu
Product Designer
Yixuan Huang
2025
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Entrant Company

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Country / Region

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Entrant Company

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Country / Region

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Website & Mobile Sites
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Entrant Company

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Website & Mobile Sites (Single) - Consulting

Country / Region

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