Vega Awards Platinum Winner Winner

2025

Go Bold

Entrant

Ela Road Films

Category

Video / Online Video (Campaign) - Branding

Client's Name

Doritos

Country / Region

United States

About The Entry

This is a campaign created for Doritos Crash the Super Bowl. It was hosted exclusively on Doritos website and was in the running. Go Bold. Doritos’ Go Bold campaign is a rallying cry to ditch the ordinary and embrace the daring, the absurd, and the unforgettable. It celebrates the bold spirit of those who don’t just snack—they stand out. With outrageous humor, unexpected twists, and cinematic flair, the campaign invites audiences to see what happens when everyday moments are taken to the extreme.

Across three original spots—Couch, Bag Football, and The Eaters—the Go Bold mantra is brought to life in unique and genre-bending way

Credits

Ela Road Films
Colin Francis Costello
Ela Road Films
Lily Kim
Macaroni Entertainment
Christine Sclafani
Cinematographer
David Navarro
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