Kumho Tire × SPCA: CSR Partnership for Animal Welfare

Kumho Tire Canada and the Ontario SPCA partnered in a corporate social responsibility initiative that brought together product branding and community impact. The campaign highlighted three flagship Kumho tire models and matched them with rescue pets selected by the Ontario SPCA to reflect the character of each product. Through posters featured at Kumho’s exhibition booth and supporting digital promotions, the campaign raised awareness for animal adoption while integrating CSR into the brand identity. A portion of sales was donated to the Ontario SPCA to support animal welfare efforts within Ontario, demonstrating Kumho Tire’s commitment to responsible business practices and long-term community partnerships.