Kumho Tire Canada X Ontario SPCA Matching Campaign

Kumho Tire Canada collaborated with the Ontario SPCA — Canada’s largest animal welfare organization — to create a meaningful social campaign that paired their key tire models with rescue pets. Each tire was matched with a pet whose traits reflected the tire’s unique characteristics, fostering an emotional connection with consumers. The campaign was presented as a poster series at Kumho Tire Canada’s exhibition booth and featured on Ontario SPCA’s official website and social media channels. A portion of the proceeds from tire sales was donated to the Ontario SPCA to support animal welfare efforts within Ontario, combining brand promotion with genuine social impact.