T-Mobile | Apple Device Customer Acquisition

To convince mobile users to make the move to T-Mobile, we knew we had to go big—this meant showcasing irresistible, first-to-market iPhone offers AND the tremendous T-Mobile value proposition.

Knowing that customers with more than one service have larger Customer Lifetime Values (CLV) and that half the Apple audience dominates the smartwatch category, we also featured unbelievably rich offers for a variety of Apple products including iPhone 14, Apple Watch SE, and iPad 9th Gen.

This compelling, eye-catching campaign resonated with T-Mobile prospects, outperforming the average add rate by 242%, and resulting in over 6,100 incremental new voice lines for T-Mobile.