Aodhán, the dragon that can't breathe fire warms Irish heart

The campaign brought to life the heartwarming story of Aodhán, a dragon who, despite being unable to breathe fire, finds his purpose in warming homes and hearts across Ireland with the help of Certa and its drivers.

The campaign concept focused on creating an emotional bond with audiences, transforming a practical heating service into a compelling narrative that celebrated resilience and community spirit. Through innovative storytelling, Aodhán’s adventures unfolded across digital, social, broadcast, and physical media, ensuring a unified and memorable experience. Seasonal adaptations, including Halloween and Christmas-themed appearances, further deepened Aodhán’s connection with families, while humour and charm made him a beloved mascot for the brand.

This creative and impactful approach successfully positioned Certa as more than a heating provider—it became a symbol of comfort and trust, resonating with audiences across Ireland.

Curiosity: His name means “little fire” in Gaelic, strengthening his Irish roots.