Equitable's Rebrand Campaign

Built on a century of trust and distinction as one of Canada’s largest federally regulated mutuals, Equitable came to us with visual equity and a strong reputation amongst its core clients. Since 1920, Equitable has committed to protecting Canadians with life insurance solutions that suit their needs. As an established brand, they wanted to pay homage to their legacy in a contemporary manner while creating a refreshed brand identity system that allowed them to continue meeting Canadians where they’re at—online.