Vega Awards Silver Winner Winner

2024

India Giving Day 2024: A Movement of Hearts & Changing Lives

Entrant Company

Gutenberg

Category

Social Media (Campaign) - Best Overall Social Presence

Client's Name

India Philantrophy Alliance

Country / Region

United States

Building a Philanthropic Powerhouse

Gutenberg is proud to present India Giving Day 2024: #MakeItPossible, an incredibly successful campaign that mobilized 33 nonprofit organizations, donors and ignited a movement focused on India's sustainable development. In the second year since its inception, India Giving Day (IGD) brought together people from all over the U.S. under one common cause: to make sustainable, long-term development possible in India.

Measurable Impact, Exponential Growth: How Gutenberg Made It Possible

Quadrupled Donations: Compared to 2023, IGD 2024 raised over $5.5 million, exceeding initial goals and nearly quadrupling the impact of the previous year.

Donor Surge: The campaign attracted over 1,770 unique donors, a testament to the growing community passionate about giving back to India, and a successful media campaign that attracted, engaged and celebrated donors.

#MakeItPossible: A Unifying Theme

The 2024 campaign theme was #MakeItPossible, highlighting India's Sustainable Development Goals (SDGs) and the collective power of giving to achieve them. This theme resonated with audiences, fostering a sense of purpose and collective action. Gutenberg crafted a compelling and impactful campaign that not only resonated with a global audience, but also went above and beyond in achieving the campaign's ambitious goals.

Credits

Director – Digital
Shagun Narula
Associate Director – Digital
Apoorva Rajendran
Sr. Graphic Designer
Kaviya G
Manager – SEO/Website
Chandrashekhar Kumar
Sr. Account Executive
Shristhi Sharma
Copywriter
Vrinda Arora
2024
Digital Illustration
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Entrant Company

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Country / Region

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Entrant Company

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Country / Region

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2024
Website & Mobile Sites
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Entrant Company

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Country / Region

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Entrant Company

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Apps & Softwares - Events

Country / Region

United States