2024
Play It Forward
Entrant Company
May Yuchien Dahlia
Category
Apps & Softwares - Cause Awareness
Client's Name
Country / Region
United States
Entry Level
Student
Play It Forward is a new Spotify feature that turns streams into donations. Gen Z, though has the heart for driving social changes, they may not always have the extra change to do so. With this feature, artists can donate their art to a Play It Forward playlist linked to a cause. Listeners simply stream the playlists of their choice. This way, they can both reach charities without reaching into their pockets.
Credits
Entrant Company
Gravity Global
Video / Online Video (Campaign) - Multi-Level Marketing
Country / Region
United Kingdom
Entrant Company
Niantic
Apps & Softwares - Augmented Reality
Country / Region
United Kingdom
Entrant Company
Work & Co
Website & Mobile Sites - Best User Experience
Country / Region
United States
Entrant Company
PA Consulting
Digital Marketing (Campaign) - Best Use of AI-Generated Content
Country / Region
United Kingdom