Vega Awards Gold Winner Winner

2024

Orange Safe Zone

Entrant Company

bem.builders

Category

Games (Campaign) - Best In-Game Integration

Client's Name

Orange

Country / Region

France

Cyberbullying VS Orange Safe Zone: season 3

Since 2022, bem.builders has been fighting cyberbullying on Fortnite, in partnership with Orange, Publicis, and mapper JALF Industries.

After setting up Orange Safe Zones in Fortnite maps to educate on internet risks and help victims of cyberbullying (season 1), creating escape games livestreamed by influencers including Squeezie and JulietteArz (season 2), we’re back with a spicy season 3 since December 2023.

The season 3 targets all Fortnite creators, offering them free and open-source 3D assets available in 6 languages to make their experiences safer: Safe Phones, Safe Contact Zones, quizzes, and more. The assets are available in a variety of designs, from retro to jungle to UFO styles, the drive for a safer internet caters for all tastes.

More than 20% of online gamers were victims of cyberbullying. Together, we can reduce this figure to 0.

Credits

Client Director / bem.builders
Neal Robert
Creative Director / bem.builders
Adrien Mouginot
Production Director / bem.builders
Thibault Verdier
Storyteller & Copywriter / bem.builders
Marisol Ramon
Concept Artist / bem.builders
Nathan Gilabert
3D Artists / bem.builders
Anton Titov
3D Artists / bem.builders
Voxels Beast
3D Artists / bem.builders
Ni Siang Lian
Mapper / bem.builders
JALF
Chief Creative Officer / Publicis Conseil
Marco Venturelli
Executive Creative Director / Publicis conseil
Fabrice Delacourt
Global Brand Director / Publicis conseil
Boris Langlois
Account Director / Publicis conseil
Jeanne Lemarchand
Project Lead / Orange
Christelle Pelletier-Le
Advertising Manager / Orange
Séverine Nubel
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