AARP Savings and Planning December Money Map Email Campaign

AARP Savings and Planning deployed a targeted email campaign to promote financial resources and tools to the 50-plus audience. The email provided timely retirement planning information for both retirees and preretirees, as well as simple steps to help them manage their finances, savings, debt and Social Security benefits through AARP Money Map. This email conveyed AARP’s robust variety of financial planning resources, including a section that encouraged recipients to click on links to use Savi and an article on ways to save during inflation. Depending on the audience version, there were also links to either the AARP Retirement Calculator or to subscribe to the Money Matters newsletter. There were also modules in the email campaign that featured links to additional AARP Savings and Planning calculators, informational articles and videos that were unique across the audience versions.