2024
Entrant
Category
Client's Name
Country / Region
"Let's B-Reel About Asthma" encapsulates the emotional essence of Medscape, MDedge and AstraZeneca's joint strategy, urging healthcare professionals to embrace innovation in the pursuit of enhanced patient care. The series transcends traditional educational content, representing a new era in pharmaceutical advertising. It fearlessly confronts difficult subjects, such as racial disparities, failures in treatment, and improper medication assumptions, employing animation strategically to educate physicians about inflammation at a cellular level.
Credits
Entrant
Callies & Schewe Kommunikation GmbH
Digital Marketing (Campaign) - Best Use of AI-Generated Content
Country / Region
Germany
Entrant
Sanjay Mukherjee
Social Media (Campaign) - Music & Performance
Country / Region
India
Entrant
IrisWave
Video / Online Video (Single) - Wedding
Country / Region
Singapore