Vega Awards Platinum Winner Winner

2024

Sagarmatha Next

Entrant Company

IVAR Studios AB

Category

Video / Online Video (Single) - Environmental Issue / Awareness

Client's Name

Sagarmatha Next

Country / Region

Sweden

A small organization of local Sherpa set out to solve the problem of waste management around Mt. Everest. Facing an explosive expansion of tourism in the last few decades, they work to turn the tide of trash and plastic from the mountains - one visitor at a time.

Through their innovative solution called "Carry Me Back", the organization has come up with a way of crowdsourcing a solution for the trash and waste problems by allowing tourists to be part of the solution. Each tourist can bring grab a bag filled with recycled waste and bring with them back from the Khumbu region to be recycled as they exit their plane at Kathmandu.

Credits

Founder, Saraf Foundation
Varun Saraf
Director, IVAR Studios
Martin Edström
Producer, IVAR Studios
Fredrik Edström
DoP, Editor, IVAR Studios
Oliver Akermo
Producer, IVAR Studios
Jonathan Lövholm
Project Director, Sagarmatha Next
Tommy Gustafsson
2024
Digital Marketing
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Entrant Company

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Digital Marketing (Campaign) - Branded Content

Country / Region

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Entrant Company

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Entrant Company

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Country / Region

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