Connected Creativity

When two small business owners realise they need each other's talents to scale their businesses, they join forces, connecting their brother machines to reach new levels of success.

Brother approached us to create a promotional video highlighting the synergy between their machine ranges, appealing to small business owners and inspiring them with the potential for growth and diversification.

We created a narrative around retail apparel businesses to showcase the ScanNCut SDX1250 and the PR1055x embroidery machine's full capabilities. We aimed to convey values of unity, teamwork, ambitious thinking, and the complementary merger of contrasting elements. The Brother machines, the true heroes, steered the narrative, driving it towards a triumphant resolution.

A split-screen approach artfully depicted the merger of two separate businesses within the promo's duration. 'Connected Creativity' underscores Brother's commitment to innovation and interconnected solutions.