Vega Awards Gold Winner Winner

2023

The Buddy System

Entrant

Michele Mardorf

Category

Digital Marketing (Campaign) - New Category (Digital Marketing)

Client's Name

WWF

Country / Region

United States

About The Entry

The Buddy System is the bridge connecting humans and nature as one. By scanning endangered species’ silhouettes, kids, parents, and educators can experience learning from a mixed reality perspective. Whether it’s activating augmented reality moments in the classroom, at the park, or even adopting a personal AR Buddy to take home, this educational campaign not only enhances engagement and facilitates understanding, but also instills a deeper sense of responsibility towards the preservation of our planet's biodiversity.

Credits

Art Director / Miami Ad School
Michele Mardorf
Copywriter / Miami Ad School
Taynah Oliveira
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